Do the British still think beer is a man’s drink?

Case Study from the University of Nottingham: Psychology experts from The University of Nottingham worked with one midlands company find out. Price often plays a significant role in our purchasing decisions. We also buy things because we associate them with positive qualities, such as desirability and value. But have you ever stopped to think why we make these associations?

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Publication Date: 
Thursday, December 3, 2020