Developing Strategic Partnerships

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  Summary: There is increasing expectation that Universities and research institutes should be skilled at setting up and developing these broad and long term relationships – for collaborative research, KT, graduate employment and other interactions. Managed well, strategic alliances between organisations can deliver mutual benefit, enable new outcomes and create considerable benefit for society. This course will enable delegates to be more effective in their business development management role and understand how to develop long-term, fruitful strategic partnerships. Suitable for:   The course is ideal for those working in higher education and public sector research organisations with responsibility for brokering/managing strategic relationships between organisations to develop commercial opportunities and research interactions. Those who have attended a PraxisUnico ‘core’ course (Fundamentals of Technology Transfer or Research Contracts) might find this to be a valuable next step. Learning objectives: On completing the course, delegates will be able to: Understand the different forms of strategic alliance Map the types of partnership most likely to suit their own organisation and the most appropriate governance/management arrangements Convert existing relationships into more strategic alliances Develop an internal business case to win senior management support Understand the risks and identify the main issues that can derail a developing partnership Understand what feeds a strategic alliance to make it sustainable Instigate appropriate activities to support or lead the development of a strategic partnership. A highly interactive and participative programme, delegates will also have the opportunity to hear from (and speak directly with) academic, industrial and business development practitioners from some exemplary alliances. Networking time is included. The course fee includes: Attendance at all lectures and workshops Training and reference materials (electronic or otherwise) Registration event (including buffet dinner & drinks) Networking event (including buffet dinner & drinks)      Morning and afternoon refreshments and lunch every day Venue The course and accommodation will be held at the Peterborough Marriott Hotel, Peterborough Business Park, Lynch Wood, Peterborough, PE2 6GB. Peterborough train station, on the East Coast Main Line, is approximately 15 minutes away by taxi. If you are driving, the hotel is just off the A1 and free parking is available on site.  If you are travelling by air, Stansted is the closest airport and it has a direct rail link to Peterborough. Accommodation The course fee does not include accommodation. This is charged separately at the discounted rate of £95.00 per night on a bed and breakfast basis at the venue itself. If you request accommodation on your registration form, PraxisUnico will book this for you on your behalf and the cost will be included on your invoice. Please note that the course begins with registration at 18.30 on Tuesday 17 May. 20% discount on group bookings Make a 20% saving on course fees by registering five or more delegates from your organisation for this event. Registered Technology Transfer Professional (RTTP) Status Demonstrate your dedication and expertise in the academic technology transfer profession by becoming a Registered Technology Transfer Professional (RTTP). All PraxisUnico training courses are eligible for continuing education (CE) credits, which support your registration application. For more information about the registration process and requirements, visit the Alliance of Technology Transfer Professionals website at www.attp.info. Follow-on courses: Research Contracts