Build long-term transformational alliances
Event description
Universities and research institutes are increasingly seeking broader and longer-term relationships with strategic partners with multiple touchpoints, encompassing research collaboration, knowledge transfer, teaching, training, graduate employment, and other interactions. Creating and managing these (sometimes complex) relationships between organisations can often prove challenging, but successful alliances can be transformational for all involved. This course will guide you through the different steps and skills involved in identifying potential strategic partners, building the relationship, understanding each other’s needs, creating relevant governance and management structures, and avoiding the pitfalls. The overall aim is to enable delegates to be more effective in their partnership’s development role and have the skills to build long-lasting fruitful strategic alliances that deliver mutual benefit, enable new outcomes and create considerable societal impact.
Training outcomes
Discuss different forms of strategic alliance and how they originate
Understand how to build and maintain long-term partnerships
Understand the most appropriate governance/management arrangements
Know how to identify opportunities, including converting existing relationships into more strategic alliances
Develop an internal business case to win senior management support
Recognise the main issues that can derail a developing partnership
2025 Dates
1st - 2nd April 2025
- Day 1 - Tuesday 1st April 2025
- Day 2 - Wednesday 2nd April 2025
Venue: Woodland Grange,
Old Milverton Ln, Leamington Spa CV32 6RN
Event fee: Non-Members: £TBC Member: £TBC
PLEASE NOTE: There may be a requirement for delegates to undertake some pre-course work/reading before the course begins.
If you are interested in attending this course in 2025, please let us know and we can add you to our Interest Group by clicking on the button below.
Who should attend?
- Relevant job titles: Partnerships managers, roles involved in developing strategic alliances that include commercial opportunities, research and teaching interactions
- Relevant sectors/organisations: Higher Education (HE), public sector research organisations, clinical health organisations, industry
- Experience needed: 1+ year experience in a business development role
- Supporting courses: Essentials of Business Development
- Other: Especially helpful for those seeking to develop a more strategic (less ‘project-by-project) approach to business development, and those expected to help create or manage these relationships or form/influence institutional strategies
Is this course right for me?
This course is for anyone with 1+ years’ experience working in a business development role in higher education (HE) and public sector organisations, particularly with responsibility for developing commercial opportunities and research interactions and forming/influencing institutional strategies. Although this course has been designed for HE, staff in business development roles in other organisations, e.g. public sector research organisations and clinical health organisations, will find many aspects in common. Whilst the course is not directly aimed at industry representatives, they would gain valuable insight, experiencing the academic approach to developing strategic partnerships.
Those who have attended a PraxisAuril ‘core’ course (Fundamentals of Technology Transfer or Research Contracts) might find this to be a valuable next step, especially if they are seeking to develop a more strategic (less ‘case-by-case’) approach, or are expected to help create or manage these relationships.