New coasts and shorelines: Shifting sands in the creative economy


The Centre for Rural Creativity at Shetland College UHI and Shetland Arts Development Agency are inviting creative practitioners, researchers, professionals and arts organisations to join us in exploring, creating and debating creative practice and collaboration in the creative economy.

This conference will look to the multitude of multidisciplinary research and knowledge exchange across the creative industries and creative economy, with a focus on islands, culture and heritage, and young people. We are particularly interested in proposals that look at innovation, challenges and opportunities in these areas or invite new perspectives on the perceived ‘urban and rural’ divide.

Themes will include creative collaboration and the environment; innovation in the creative economy; islands and creative solutions; exploring digital collaboration; heritage and culture.


Sub-themes and activities, rooted in collaborative experimentation will include:

  • digital interface
  • music
  • visual arts
  • arts and crafts
  • textiles
  • film making
  • performance
  • literature
  • marine and coastal
  • tourism
  • other areas which impact on the rural creative economy such as food and drink, archaeology, geology, history, and theology

Creative responses and outcomes to the themes are encouraged and are as central to the aims of the conference as academic papers and presentation. Proposals for workshops, interactive displays, demonstrations and posters are welcome.  External field visits, performances and social gatherings will play a key part in the conference programme and it is intended that output will form part of further installations, events and publications.

Delegate registration costs

  • Full conference - £150
  • Day pass - £60