The Royal Agriculture University (RAU) is a small specialist land-based Higher Education Institution. Knowledge Exchange is central to our institutional mission to support the land-based sector, rural enterprises and agri-technology innovation. The RAU is an entrepreneurial university providing a focus for talent generation, provision of support, facilities and innovation expertise through the Cirencester Growth Hub and Farm491 (https://farm491.com), our agri-technology incubator and accelerator.