Press

BioHub Birmingham® tenant to develop rapid diagnostic test for mastitis in dairy cows

 

Abingdon Health, a tenant at the University of Birmingham’s bio-incubator, is developing a rapid diagnostic test for bovine mastitis, a common and serious health problem in dairy cows, which has an estimated £14-23 billion impact on the global dairy industry1.

Mastitis is usually caused by bacterial infection in the cow’s teats or udder, and reduces the quality of milk, rendering it unsaleable – and can be fatal to the cow. 

Conference 2015: "Dealing with the Press" workshop report

This was an interactive workshop in two parts, with the first featuring "How to get noticed" and the second including a mock interview with journalist Adam Smith.

As an example of how to get noticed, a video of a new pan based on aerodynamic principles was shown, which originated from The University of Oxford. This was a good example of how video is increasingly used to promote technologies and engage audiences.