Designing a Useful Minimum Viable Product (MVP)

Wednesday 16 September 2020

1600-1730

For many of our technologies the biggest risk is whether anyone will want it and what features users really value. Building the product or service is heroic and costly but ultimately doable and therefore - in the eyes of an investor – doesn’t reduce risk much.  We need to address, and reduce, market risk.

Market research is unfamiliar to most academics and therefore an area where we can be useful and potentially add value.  Sometimes it’s possible simply to survey the market – ask people what they want – but at some point a more elaborate experiment is needed and a ‘prototype’ or ‘minimum viable product’ (MVP) must be built.  The problem is that there are many market risks each needing a differently purposed MVP.

This short session helps you to understand how to think through the design of the MVP bottom up - identifying and prioritising market risk, converting these to hypotheses and only then designing experiments  (MVPs) to test them.

The session will cover:

• What an MVP is
• The point of one
• How to design one

This event is £50 for members / £65 for non-member organisations.

Please click the registration link to confirm your attendance (you will need to log in to the website in order to complete this process).

Please note an email with the Zoom link and password shall be sent to you prior to the event.