Is this course right for me?
This course is for anyone with 1+ years’ experience working in a business development role in higher education (HE) and public sector organisations, particularly with responsibility for developing commercial opportunities and research interactions and forming/influencing institutional strategies. Although this course has been designed for HE, staff in business development roles in other organisations, e.g. public sector research organisations and clinical health organisations, will find many aspects in common. Whilst the course is not directly aimed at industry representatives, they would gain valuable insight, experiencing the academic approach to developing strategic partnerships.
Those who have attended a PraxisAuril ‘core’ course (Fundamentals of Technology Transfer or Research Contracts) might find this to be a valuable next step, especially if they are seeking to develop a more strategic (less ‘case-by-case’) approach, or are expected to help create or manage these relationships.
Why should I attend this course?
Universities and research institutes are increasingly seeking broader and longer-term relationships with single partners, encompassing research collaboration, knowledge transfer, teaching, training, graduate employment and other interactions.
Creating and managing these (sometimes complex) strategic relationships between organisations can often prove challenging, but successful alliances can be transformational for all involved.
This course will enable delegates to be more effective in their partnerships development role, and understand how to build long-lasting fruitful strategic alliances that deliver mutual benefit, enable new outcomes and create considerable societal impact.
What will I learn from the course?
Understand the different forms of strategic alliance and how they originate
Gain knowledge of the key elements that contribute to building and maintaining these long-term partnerships, and the most appropriate governance/management arrangements
Identify opportunities for long-term partnerships, including converting existing relationships into more strategic alliances
Develop an internal business case to win senior management support
Be aware of the risks, and recognise the main issues that can derail a developing partnership
Appreciate what feeds a strategic alliance to make it grow and be sustainable, and what success looks like
Instigate appropriate activities to support or lead the development of a strategic partnership.
A highly interactive and participative programme, delegates will also have the opportunity to hear from (and in most cases speak directly with) industrial, academic and business development practitioners from some exemplary alliances. Networking time is included.
PLEASE NOTE: There may be a requirement for delegates to undertake some pre-course work/reading before the course begins.
View outline programme (subject to change)
The course fee includes:
- Attendance at all lectures and workshops
- Training and reference materials (electronic or otherwise)
- Registration event (including buffet dinner & drinks*) on Wednesday 26 February 2020
- Networking event (including buffet dinner & drinks*) on Thursday 27 February 2020
- Morning and afternoon refreshments and lunch every day
* Please note that there is no reduction in the course fee if you choose not to attend the evening events.
The course will be held at Burleigh Court which is located on the Loughborough University campus (West Entrance). Loughborough railway station is three miles away - taxis are available at the station or there is a regular shuttle bus every 20 minutes from the station to the venue. If you are driving, Burleigh Court is one mile from junction 23 on the M1; ample free secure on-site car parking is available. Nottingham East Midlands Airport is just eight miles away.
Discounted bed and breakfast accommodation is available at Burleigh Court at £95.00 per night, per person. Please book your accommodation direct with Burleigh Court by calling 01509 633030 and quote the PraxisAuril event reference number 361738 in order to receive the discounted rate. Discounted rates are not available when booking accommodation online. Any bedrooms that are not booked by Wednesday 29 January 2020 will be released. Accommodation may still be available at Burleigh Court after this date but might not be at the discounted rate.
Please note that the course begins with registration, including dinner and drinks, on Wednesday 26 February 2020 from 1830-2030.
Loughborough University (West Park)
Loughborough, LEC LE11 3GR
|Course Fee (Member price £965)||£ 1295.00|
Event terms and conditions