BEGIN:VCALENDAR VERSION:2.0 PRODID:-//CiviCRM//NONSGML CiviEvent iCal//EN X-WR-TIMEZONE:Europe/London METHOD:PUBLISH BEGIN:VEVENT UID:CiviCRM_EventID_429_a2b8f6819c5f45a86fbdd31f377d37e0@www.praxisauril.org.uk SUMMARY:Essentials of Business Development Online - July 2 021 DESCRIPTION:This online course is expected to run in July  \;2021\, with exact dates to be confirmed. \;P lease register your interest in attending by compl eting the online form ('\;Register Your Interes t'\;). If you cannot see the button\, please en sure you have logged in \;or created an accoun t \;at the top of the page first.\n \n You wil l be contacted once the dates are confirmed and pl aces will then be allocated on a first-come-first- serve basis.\n \n This form is to register your in terest in the course only and is not confirmation a place has been allocated to you.\n \n Course Dat es\n \n Courses will run over a number of sessions during the time period indicated. The confirmed d ates will be issued shortly.\n \n Event Costs (for online delivery)\n \n Member Price - £\;675\ n \n Non-member Price - £\;897\n \n Prices ar e not VAT applicable and reflect the total cost.&n bsp\;\n \n Delegate Capacity\n \n Delegate spaces will be limited on each course delivery. The small er cohorts will help \;ensure you are able to make the most of the materials and the sessions. P laces will be offered on a first-come-first-serve basis.\n \n  \;\n \n Is this course right for me?\n \n This course is for people who are new to business development in HE/research organisations or new to business development altogether. \; They may not have much experience of working with business and probably not much experience of how u niversity business engagement works.\n \n Delegate s will most likely be working in higher education\ , public sector research organisations\, and poten tially in businesses too. \; They may have sig nificant experience in aspects of internal managem ent of TT/Knowledge Exchange (KE)\, but less knowl edge and understanding of the specific issues arou nd business development. \; They may be focusi ng on a discipline area or a particular sector e.g . Healthcare\, Arts and Culture\, Physics\, Biosci ences.\n \n Why should I attend this course?\n \n Universities are increasingly expecting their acad emics to diversify income streams\, \;build pa thways to impact and support knowledge exchange.&n bsp\; \;Academics are busy and often don&rsquo \;t have the skills needed to build relationships and engage effectively with business. With Impact as a major new driver\, we expect that more staff with a business development or business engagement role will be recruited.\n \n It is easy to make c ontacts but much harder to turn these into valuabl e\, long-term\, productive relationships. \; T his course aims to make this process more straight forward and efficient and give the delegates tools to help them add value to the academic or scienti st with whom they are working.\n \n What will I le arn from the course?\n \n \n \n What is business development all about?\n \n \n The challenge o f presenting an offer to a crowded and fragmented market (internal and external)\n \n \n Understa nding where your offer fits in the value chain\n \n \n The different ways in which universities i nteract with business and mechanisms that can be u sed to facilitate that.\n \n \n How to engage w ith different markets\n \n \n Hear what industr y really thinks of your services and how we can im prove them\n \n \n Tips on networking and build ing a wide and varied network of contacts\n \n \ n How to use tools such as marketing databases\, client relationship management (CRM)\, marketing a nd social media to achieve your goals\n \n \n H ow to lead conversations with customers to generat e interest and enthusiasm and move relationships t owards agreements\n \n \n How to define the ele ments of an efficient deal by focussing on the nee ds of the parties\n \n \n How to be a successfu l account manager\n \n \n \n Delegates will have the opportunity to hear from (and speak directly w ith) academic\, industrial and business developmen t practitioners. There will also be ample opportun ity for networking with other delegates\, the cour se team and other contributors. \; Delegates w ill have the opportunity to solve their own busine ss development problems with the help of the cours e delegates.\n \n PLEASE NOTE: There may be a requ irement for delegates to undertake some pre-course work/reading before the course begins. CATEGORIES:Digital CALSCALE:GREGORIAN DTSTAMP;VALUE=DATE-TIME:20210701T000000 DTSTART;VALUE=DATE-TIME:20210701T000000 DTEND;VALUE=DATE-TIME:20210730T000000 URL:https://www.praxisauril.org.uk/civicrm/event/info?reset=1&id=429 END:VEVENT END:VCALENDAR